What is expected of me?
As you consider the AdZou program for your organization, you will need to:
Expectations for AdZou clients:
Phase I: Pre-project Planning
- Review your marketing challenge and project goals with your assigned AdZou management faculty member. This may be via phone or in person, usually 2-4 weeks prior to the start of each semester.
- Compile materials about your organization or program that help your team understand your organization and its goals. Organize any past research, campaigns or other relevant information about your industry that can help them learn about your business. These items can be shared at the client briefing.
- Schedule your client briefing with your AdZou account executive. You will be contacted by your Account Executive in the first week of the semester. Ideally, client briefings will be done in person within the first 10 days of the start of the semester. You will receive a written agenda from your Account Executive prior to the meeting.
Phase II: Campaign Development
- Be prepared to respond to on-going questions and clarification needs from your team. Most communication will take place as needed through e-mails and telephone calls. When possible, please respond within 48 hours to keep the teams progress on track.
- Your team should provide you with updates throughout the semester. In the first 4-6 weeks, the team will be conducting primary and secondary research. We stress that this is a research-based plan, not just a collection of creative ideas. Those will come later in the semester (and they’re a lot of fun), but the primary job in the beginning is research in order to really understand your target audiences and their preferences.
- Schedule your final presentation date and time with your AE. Presentations usually last an hour and can be hosted at the University. Invite the appropriate staff members to be part of this session.
Phase III: Campaign Presentation
- Attend the final presentation. This is a formal presentation to unveil all of the work your AdZou team has done and to explain the components of your strategic communication plan. You will have the opportunity to ask questions, seek clarification and provide feedback that will be factored into their final grade.
- Read the plan book. At the presentation your AdZou team will present you with a comprehensive book containing all of the elements of your plan in great detail. The book will include all of their research, an explanation of their campaign strategy, creative work samples and other elements that will be of great value to you. This is your road map for any future development of the campaign.
- Most of the students on your AdZou team will graduate within days of their presentation to you. However, they’ll leave contact information with you so that you can contact them with any questions you might have down the road. Their obligation to the project ends with their presentation to you, but having invested so many hours of work in putting together your plan, students are usually very happy to answer questions as you begin implementation of your new plan.
